When I created My Kindness Calendar, it was important for me to have a clear set of values underlying not only my products but also my company. As a product whose whole raison d'être is to encourage the daily practice of kindness, it was critical to me that, as a company, we "practiced what we preached". And this is why, since launching over 2 years ago, we have built a platform for giving into our brand. Every year, My Kindness Calendar donates 5% of profits, plus in-kind donations of product, to deserving charities doing great work on issues we are passionate about. And as a mom-run business looking to help families raise kids with confidence and kindness, we usually find ourselves working with charities doing great things for children, mamas and their families, and their mental health and wellness. 

Which brings us to our current charity partner, with whom we've been working this past year. We are thrilled to introduce you to Mamas For Mamas, and the incredible work they do across the country for mothers and children.